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Diversion Services
Coachella Valley Association of GovernmentsUsed Oil Recycling Program Management2008 - 2009HF&H is pleased to announce that we have been selected by the Coachella Valley Association of Governments (CVAG) to continue assisting in the management of their used oil block grants for Fiscal Year 2008/09. We hope to build on the phenomenal successes of the past two years. Client NeedsCVAG has managed the Used Oil Block Grant funds for nine of its member cities. CVAG has been hosting “Used Oil Filter Exchange Events” throughout the Coachella Valley for several years, and in 2006 hired HF&H to administer their block grant funds and provide public education and outreach to increase the success of the events. CVAG hired HF&H again in 2007 and 2008. HF&H SolutionsDuring the 2007/2008 grant cycle, HF&H developed an innovative alternative advertising strategy allowing CVAG to get the most “bang-for-their-buck” from their grant funds. This strategy was tailored to target the specific demographic profile of do-it-yourself oil changers in the Coachella Valley. The strategy incorporated radio, cable-television, print media and one-on-one education. This strategy proved successful by increasing the number of oil filters recycled at the events by 157% and oil recycled at the events by 84%! Remember . . . “one-size does not fit all” when it comes to public education and outreach. Research your target audience -- design your materials and message based on your demographic -- and always track the effectiveness of your strategy in order to capitalize on what works best. More InformationIf you would like to learn more about the work that HF&H is doing for CVAG, please do not hesitate to give us a call.
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